New site in productionEst. 2024UK · EU · US · RSA
Affiliate & Performance Marketing Consultancy

Turn affiliate
into your most
predictable channel.

We help brands unlock and scale revenue through affiliate and performance marketing — without needing in-house expertise.

Founded byTineal de Wet
Experience15+ years in performance
MarketsUK · EU · US · RSA
— 01 / What we do

A full-service affiliate function — without the overhead of building one in-house.

01

Programme strategy & launch

Foundations done properly. Commercial structure, partner tiers, tracking, terms — built around how your business actually grows.

02

Outsourced programme management

Day-to-day partner relationships, recruitment, optimisation and reporting. We run the channel; you run the business.

03

Partner recruitment

Targeted, high-fit publisher and affiliate recruitment — content sites, comparison, cashback, influencer, B2B referral and beyond.

04

Performance & growth audits

An honest read on what's working, what's leaking budget, and where the next 30–50% of channel revenue is hiding.

— 02 / Who we help

Built for brands who know affiliate could be doing more — and want it done well.

  • E-commerce & DTC brands UK · EU · US · ZA
  • SaaS & subscription B2B · B2C
  • Financial services Regulated
  • Travel & hospitality Seasonal
  • Marketplaces Multi-vendor
  • Scale-ups & startups Pre-Series B

Many brands struggle to build, manage, and grow affiliate programmes effectively — leaving a significant revenue channel underutilised.

We provide the strategy, partnerships, and ongoing optimisation needed to turn affiliate into a consistent, high-performing growth driver. Whether you’re starting from zero or your programme has plateaued, we plug in where you need us — strategic advisor, fractional team, or fully outsourced channel.

— 03 / About
A note from the founder
15+Years in performance
2Continents served

“After fifteen years inside affiliate — agency-side, network-side, in-house — I started Roar to do this work the way I always wished it was done. Honestly. Carefully. Built around the brand, not the agency.

Tineal de Wet
Founder & Director
— 04 / Get in touch

Let’s talk.

Tell us a little about your programme, your goals, or just say hello. We reply to every enquiry within one working day.

Directtineal@roardigitalconsulting.com+27 63 908 6416Studio
5 Konfettibos Avenue
Langebaan, Western Cape
7357, South Africa