Programme management 
01
Programme strategy & launch
Foundations done properly. Commercial structure, partner tiers, tracking and terms, built around how your business actually grows.
Affiliate Marketing Consultancy
Turn affiliate
into your most
predictable channel.
We help brands unlock and scale revenue through affiliate marketing, without needing in-house expertise.
Affiliate should be the channel you can count on, measurable, partner-led, and built to compound. For most brands it isn’t, simply because no one owns it properly. That’s where we come in. An independent consultancy that plugs in as your strategist, your fractional team, or your fully outsourced channel.
01 / What we do
A full-service affiliate function, without the overhead of building one in-house.
02
Outsourced programme management
Day-to-day partner relationships, recruitment, optimisation and reporting. We run the channel; you run the business.
03
Partner recruitment
Targeted, high-fit publisher and affiliate recruitment: content, comparison, cashback, influencer, B2B referral and beyond.
04
Programme & growth audits
An honest read on what's working, what's leaking budget, and where the next 30-50% of channel revenue is hiding.
How we work
Three ways to bring us in, depending on where you are.
A
Strategic advisor
Senior guidance, the plan, and the guardrails. Your team runs it, we keep it sharp.
B
Fractional team
We own specific parts of the channel alongside you, plugging in exactly where you need depth.
C
Fully outsourced
We run the whole programme end to end and report back. Your affiliate team, without the headcount.
02 / Who we help
Built for brands who know affiliate could be doing more, and want it done well.
- E-commerce & DTC UK · EU · US · ZA
- SaaS & subscription B2B · B2C
- Financial services Regulated
- Travel & hospitality Seasonal
- Marketplaces Multi-vendor
- Scale-ups & startups Pre-Series B
Many brands struggle to build, manage and grow affiliate programmes effectively, leaving a significant revenue channel underused.
We provide the strategy, partnerships and ongoing optimisation needed to turn affiliate into a consistent, high-performing growth driver. Whether you’re starting from zero or your programme has plateaued, we plug in where you need us.
15+Years inside affiliate
4Continents served
1Working day to reply
03 / About
A note from the founder
“After fifteen years inside affiliate, agency-side, network-side, in-house, I started Roar to do this work the way I always wished it was done. Honestly. Carefully. Built around the brand, not the agency.”
Tineal de Wet
Founder & Director
15+Years in affiliate
2024Year founded
Let’s talk.
Tell us about your programme, your goals, or just say hello. We reply to every enquiry within one working day.