A protea carved in marble and jade in a faceted vase, with a compass coaster and a bound book.
About

Affiliate marketing, done with care.

An independent, senior-led consultancy. You work directly with the person doing the work, across the UK, EU, US and South Africa.

The founderTineal de Wet, fifteen years inside the affiliate channel, from all three sides of the table.

Roar Digital was founded by Tineal de Wet after fifteen years inside the affiliate channel, agency-side, network-side and in-house. That vantage point, from all three sides of the table, is the whole point: she has seen how the work is usually done, and where it quietly falls short.

“I started Roar to do this work the way I always wished it was done. Honestly. Carefully. Built around the brand, not the agency.Tineal de Wet · Founder & Director

What we believe

Three words on the wall, and in every engagement.

Honestly.

Clear reporting, real incrementality, and advice that's right for you, even when it means doing less, not more.

Carefully.

Senior attention to detail. No junior hand-offs, no set-and-forget. The person you meet is the person doing the work.

Built around the brand.

Your margins, your goals, your customer. The programme is shaped to fit the business, not the agency's playbook.

15+Years in affiliate
4Continents served, UK · EU · US · RSA
2024Year Roar was founded

Roar is deliberately independent and senior-led. We operate remotely across the UK, EU, US and South Africa, and we plug in at whatever depth suits you, advisor, fractional team, or fully outsourced channel.

The kind of partner you’ve been looking for?

Let’s talk. Tell us about your programme and your goals, we reply to every enquiry within one working day.